Category: Brand history
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Most cars have a story. This one has seven. In the video above, we walk through the full timeline of the Porsche 550 Spyder known as “Little Bastard” — the car James Dean was driving when he died, and the trail of strange incidents that followed it for years afterward. But before you watch, there’s…
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An Italian Story That Started With a French Failure Most car brands have origin stories rooted in ambition. Alfa Romeo’s begins with a failure. In 1906, a French company called Darracq opened an Italian subsidiary in Naples, hoping to tap into the growing Italian car market. It struggled almost immediately — the distance between Naples…